By  on July 10, 2009

PARIS — Yves Saint Laurent Parfums plans to redefine what it means to be a “Parisienne” with its new women’s fragrance due out this summer.

“You don’t have to be born in Paris to be Parisienne,” explained Renaud de Lesquen, president of YSL Beauté, part of L’Oréal’s luxury division.

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