Zegna and the Estée Lauder Cos. Inc. must have tons of fans.
Billed as an intimate gathering for the launch of the companies’ new Essenze Collection fragrance, the event at the Zegna Fifth Avenue store in New York City Monday night drew an overflow crowd that included bold-faced names such as Ed Burns, Peter Facinelli, Dan Abrams, Josh Elliott, Jesse Palmer, Scott Conant and Kelly Rutherford, as well as industry executives including Jim Gold and Russ Patrick of Neiman Marcus. Solange Knowles served as DJ for the evening and guests were treated to cocktails inspired by the quintet of men’s scents that were in turn inspired by the Ermenegildo Zegna Couture collection.
Zegna chief executive officer Gildo Zegna, who cohosted the evening with Lauder ceo Fabrizio Freda, said he was in North America for three purposes: the fragrance launch, Art Basel in Miami and a visit to Mexico where he will be honored for the 20th anniversary of the company’s entry into that country. “Our business there is growing very nicely,” he said.
He will also spearhead a big party for the opening of a temporary shop for Agnona in Miami during Art Basel later this week, his first visit to that event. “I often go to the one in Switzerland,” he said.
Zegna said the association with Lauder is the “first step” in what is expected to be a long partnership between the two companies. “I’m sure there are different ideas that will materialize in years to come,” he said. That is expected to include the launch of a skin-care collection as well, according to Freda.
“These are two family companies,” said Freda, “with very similar values that both have a passion for creativity, quality and entrepreneurship and common goals.” He said both firms are “very interested in global markets, particularly China” where Zegna has a significant foothold. “And we are interested in getting more into men’s brands, so the association with Zegna is perfect. And the two teams work well together; we have the same spirit. In the world of fragrance, it’s not just about technology but building a business together.”
On the Zegna front, the company will be working to build its women’s business when designer Stefano Pilati joins the company in January as creative director of Agnona and head of design for Zegna Couture. His influence will be seen first with the spring 2014 collections and will mark a “new impetus for design” at the company, Zegna said, noting that Pilati will also be working on the company’s fashion show next June.
Saying fashion is a “world of imagination,” Zegna said it necessitates companies to “make a major step. We have lots going on in the men’s field and we have to remain the leader,” while also making more of a mark in women’s. “It’s a bold decision, what to do with Agnona. It’s in a super luxe niche with a strong point of view that is Italian style and creativity. That’s where Zegna is already represented and Stefano will [help us] when we create a new concept with Agnona. We think it’s going to be a long journey, but we’re ready to support the brand.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)