By  on August 31, 2012

With his first fragrance project with the Estée Lauder Cos. Inc., Ermenegildo Zegna is aiming to put a decisive point of view on the men’s category with a quintet of scents.

The collection, dubbed Essenze by Ermenegildo Zegna, is set for a December launch at Zegna’s New York City Global and Las Vegas CityCenter outposts and key Zegna doors in Europe, Latin America and Asia, for a total of 15 brick-and-mortar doors, and online at zegna.com. Both Ermenegildo Zegna, chief executive officer of the business which bears his name, and Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, BeautyBank and Idea Bank at the Estée Lauder Cos. Inc., see the collaboration as a watershed moment which will also extend in the future to men’s skin care.

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