By  on June 23, 2008

Men's grooming brand Zirh is aiming to make a bigger statement in the fragrance market with the introduction in September of a new men's scent called Ikon.

The eau de toilette, a woody, spicy blend, is due to be launched at Bloomingdale's on Sept. 1, where it will be carried exclusively for a month before rolling out Oct. 1 to 1,500 doors, including Macy's and Sephora.

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