Fragrance

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Fragrance

Sean “Diddy” Combs on the set of the fragrance ad shoot.

Diddy’s New Day: Sean Combs Re-enters Fragrance

After a six-year hiatus from the fragrance business, Sean “Diddy” Combs is back with a new fragrance, 3AM, under a new partner, Parlux.

Tommy Bahama Island Life.

Tommy Bahama to Launch Fragrance Brand

It is hoped the masterbrand Island Life will help grow a younger audience and revenue.

Dirk Bikkembergs to Launch Fragrance

Perfume Holding and Zeis Excelsa have signed a licensing agreement for the creation of the fashion brand’s first fragrance line.

Fragrance Foundation Celebrates Future Fragrance Innovators

The Notables are intended to honor future leaders in the fragrance industry who have shown innovation and strong leadership skills.

Kenneth Cole Mankind Ultimate

Kenneth Cole Taps Double Amputee and War Vet for New Fragrance Ad

Kenneth Cole and his fragrance licensee Parlux has tapped a “real guy” to star in its newest campaign for Mankind Ultimate, a limited-edition scent that represents the modern man — driven, persistent and compassionate.

David Beckham celebrates 10th anniversary of Instinct fragrance.

David Beckham and Coty Mark 10 Years With Instinct Gold Edition

A maze of mirrors and a Mediterranean garden were all part of the immersive experience that Coty Inc. and David Beckham created for the press launch of Beckham’s Instinct Gold Edition fragrance.

Marc Jacobs Mod Noir

Marc Jacobs Launches New Fragrance

The scent, which is exclusive to freestanding Sephora doors in the U.S. and Jacobs’ own boutiques in June and globally in July, is based around gardenias.

Beyoncé Heat Wild Orchid

Beyoncé Launches Fifth Scent

Retailers hope if anyone can ignite a spark in the celebrity fragrance business, it’s Beyoncé.

Ralph Lauren, Polo

Ralph Lauren Releasing Polo Red Intense Fragrance

The new version of Red, which is due out next week, is an eau de parfum, a more powerful concentration than the eau de toilette of the original scent.