His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The brand is tapping social influencers to boost its digital presence.
In the augmented reality app’s first hair product integration, it is incorporating 32 hair color options from the professional hair-care brand.
Hess created illustrations to promote the brand’s Fusio Dose five-minute hair treatments.
Johnny Wright perfected the First Lady’s side-swept bangs, hair tumbling slightly below her shoulders and loose curls.
The arts district location is a step toward launching a hair-care brand, New York outpost and hairdressing school.