Amidst soaring prestige hair sales, industry sources say the $100 million brand could double its business in three years.
The lineup could bring in $10 million in sales for year one, industry sources said.
The Warren-Tricomi cofounder’s new salon concept, called The Salon Project, is set to launch in at least ten Saks doors.
The shampoo and conditioner range has new packaging and an influencer-backed marketing campaign.
The hair-care brand’s patented technology aims to pump up hair volume.
New York hair salons come and go, but Pierre Michel is marking its 50th anniversary this summer by staying fresh with services such as multicolor unicorn hair.
More than 40 million women are affected by thinning hair.
The Latin American Quala was founded in 1980.