Intimate concert first of many elements of Hair Talks-Make Your Statement
Consumers can now wear pieces trialled in the tresses of Bryce Dallas Howard, Marion Cotillard, Jessica Biel, Kristen Stewart and Vanessa Kirby.
Frederic Aspiras helped the singer transition from an updo to long, flowing locks onstage during the halftime show.
Alan Stockman has a long history in the hair-care industry with stops at Conair, Matrix and Clairol.
The salon-exclusive prestige product range will be launched in the U.S. in April.
The Henkel-owned brand has replaced Katie Holmes with Fitzsimons, a celebrity hairstylist and influencer.
The actress is so much more than just the face of the brand.