The Latin American Quala was founded in 1980.
More than 50,000 units are expected to sell within 24 hours.
Investment can accelerate expansion of brand that seeks to disrupt the hair loss category.
The Millennial-minded professional hair brand is expanding its retail presence.
TextureMedia’s cofounder said the trio will play key role in expansion plans.
Several influencers will collaborate on the yearlong digital and social effort.
Television spot offers opportunity for founder to tell her personal story.
American Crew will sponsor event and scholarship to honor the King of Rock and Roll.
Influencer will make appearance at Flagship Salon