The arts district location is a step toward launching a hair-care brand, New York outpost and hairdressing school.
— July 26, 2016
The salon chain is on pace to reach 500 locations within the next three to five years.
— July 13, 2016
The brand issued only 350,000 units that are selling out fast.
— July 12, 2016
In August, the brand will launch Caviar Style, a professional styling product line projected to do more than 10 million dollars in global retail sales in its first year.
— July 1, 2016
The company is on track to bring in $5 million in sales for its first year.
— June 30, 2016
The launch of Low-Poo Delight gives DevaCurl products for the whole curl spectrum.
— June 29, 2016
The event in Paris included 100 hairdressers offering free, 20-minute styling sessions to more than 1,000 women.
— June 11, 2016
The hair-color specialist is branching beyond its digital flagship for the first time.
— June 2, 2016
The products use ingredients inspired by nature, the cosmetics industry and the textile industry.
— May 31, 2016