The salon industry may be missing out on $1 billion in retail sales a year.
Poor selling skills, long-standing customer relationships and product confusion were some of the key reasons to slow sales, as revealed in a study commissioned by The Professional Beauty Association and the PBA Foundation, the industry’s largest and most comprehensive survey to date. Its results are important — now more than ever — as salons continue to struggle amid stretched visits, fewer spa services and value-seeking consumers. Last year, according to the study, U.S. sales for the $37.5 billion industry fell 2.79 percent, the first decline in recent memory due to the troubled economy.
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