Advanced Skin & Hair Inc. is banking on growth factors to nurture its antiaging business. The Los Angeles-based company’s new line, Rejuve MD, is fueled by three yeast-derived growth factors, or proteins that are said to send signals to cells to rejuvenate skin. They are epidermal growth factor for the outer dermis, fibroblast growth factor for the lower and transforming growth factor-beta for skin damage and inflammation. A proprietary liposomal delivery system, dubbed MatrixGF, transports the growth factors to the layers of the skin where they work.“We have been able to cooperate with a laboratory to [use] these ingredients at much higher concentrations and a lower price,” said Alan Shargani, Advanced Skin & Hair’s president. “Previously, growth factors were produced by damaging the skin to release growth factors such as with microdermabrasion. Then came peptides. These are little pieces of growth factors. By using growth factors, you don’t dilute the message with a fragment in the form of peptides.” Rejuve MD is kicking off with two items: a face product at $150 for 1.7 oz. and an eye product at $80 for 0.5 oz. Shargani stressed Advanced Skin & Hair’s goal is to launch a few unique products rather than bombarding the market. “We are going to have other products, but not just because we want to have other products. We want to do something new,” he said. “We are a little bit of an atypical company. We are not just into expansion, expansion, expansion.”Rejuve MD is aimed at women 25 to 60 years old, although Advanced Skin & Hair believes the line can especially appeal to educated consumers on the younger side of that range. “Antiaging is changing, and more and more younger people are trying to get a head start. Anybody over the age of 30 could be a customer,” said Shargani. The line is slated to enter roughly 20 dermatologist offices and medispas within the next two months before it will be offered for wider release in mid-2009 upon the completion of clinical studies. Jennifer Carp, account coordinator for Advanced Skin & Hair, said the company considers the line to be a fit for prestige department stores, specialty stores and television shopping networks the likes of Saks Fifth Avenue, Sephora and QVC, respectively. Industry sources estimate the line could generate $2 million in first-year sales.Clearogen, a line by Advanced Skin & Hair to tackle hormonal acne, is currently undergoing a repackaging before a QVC debut in six months to a year, according to Carp. In its existing form, Clearogen is sold in some 250 doctor’s offices and spas in the U.S. Another Advanced Skin & Hair line called Revivogen targets hair loss, and Carp noted the company is branching its distribution out from primarily hair restoration clinics and doctor’s offices to salons. “Salons only really have Nioxin now,” she said.Alex Khadavi, a dermatologist who coowns the Encino and Thousand Oaks Dermatology and Laser Centers in the greater Los Angeles area, launched Advanced Skin & Hair in 1998 with Revivogen. Although Shargani would not disclose the company’s yearly sales, he said about 50 percent of Advanced Skin & Health’s business is generated in 23 countries outside the U.S., and the company has experienced a double-digit growth rate of late. “We have been growing every year since our inception. This year is our best year,” said Shargani.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim