Known for offering shampoos and conditioners for less than $1, Alberto V05 is upping its game, and its price point, with a new salon-inspired range.
In February the brand will introduce Salon Series, V05’s first play in the “value-plus” segment. The category generated more than $200 million across food, drug and mass channels last year (excluding Wal-Mart), said Nina Riley, vice president of marketing for High Ridge Brands, which owns VO5.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"