Known for offering shampoos and conditioners for less than $1, Alberto V05 is upping its game, and its price point, with a new salon-inspired range.
In February the brand will introduce Salon Series, V05’s first play in the “value-plus” segment. The category generated more than $200 million across food, drug and mass channels last year (excluding Wal-Mart), said Nina Riley, vice president of marketing for High Ridge Brands, which owns VO5.
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