SoftSheen-Carson’s Dark & Lovely has named actress and model Bria Murphy, 21, its newest face. Murphy, the daughter of actor Eddie Murphy and Nicole Murphy, says she’s used Dark & Lovely since her preteens when she began relaxing her hair. She now can be seen in print and TV ads for Healthy Gloss 5, a reformulated relaxer kit that targets the five signs of healthy hair, as well as its accompanying hair care products. SoftSheen-Carson is also paying mind to the professional side of the business with a salon-only relaxer, Optimum Advanced, formulated to reduce damage with a Smart Lye Oil Fusion technology, containing 25 percent less sodium hydroxide, plus keratin and argan oil. It’s the brand’s first relaxer to launch exclusive to salons.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)