Like its cosmetics counterparts designed for facial application, Alterna Haircare’s new Caviar CC Cream Leave-in Hair Perfector, launching in May, is meant to provide a multitude of benefits with a simple application. “Very often we are looking at skin care and skin-care technology to see if we can pull anything interesting for future launches,” said Joan Malloy, president of Alterna Haircare, adding that the company launched a beauty balm specifically for blondes about a year and a half ago, helping steward the alphabet trend into the hair category. “A lot of companies struggled with the BB cream trend because the consumer didn’t understand it. It took a while. Now that they do understand, we decided to go after the trend of CC’s,” said Malloy. Similar to CC creams for face, Alterna’s most recent launch is multifunctional, with a focus on “perfecting” the hair and offering additional benefits. “It’s both a treatment and a styler and works on dryness and uneven texture for all skin types.” The cream, $25, which contains caviar extract, vitamin C and a blend of marine botanicals, will be exclusive to Sephora and could generate over $1 million in its first year at retail, according to industry insiders.
To advertise the item, in June the brand will roll out national ads featuring a voluminously coiffed Katie Holmes — who the brand signed on as ambassador and co-owner in February — with the tag line, “Transformation in Just One Step.” Holmes’ hair was done by Max Pinnell and makeup by Gucci Westman for the advertisement, which was shot by Tom Munro. “Before partnering with Alterna, I always thought I needed many products to make my hair look good,” said Holmes via e-mail. “When I tried the CC Cream I was impressed that this one cream could be utilized in so many ways. I’ve used it as an overnight deep treatment, a blowout cream, and it keeps my ends looking healthy and frizz-free throughout the day.” Of the product’s marketing campaign, Malloy said, “Our message is one step, 10 benefits.” Among them, according to Malloy, are added moisture, shine, smoothness, softness, UV protection, manageability, hair strengthening and a light hold.
Regarding the growing trend of skin-care-inspired hair-care launches, Malloy said, “The idea of ‘the science of skin care’ is the stake in the ground that this brand was built on. This is nothing new for us. We plan to continue to look for inspiration not only from skin care but from other places.” Molloy added that air-powered computer keyboard cleaners inspired the brand’s Bamboo Volume Uplifting Root Blast, which launched in 2011. “For us inspiration can come from so many things, both beauty and nonbeauty categories,” she said.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)