Joan Malloy, who became Alterna’s president last August, argues that for years the Los Angeles-based professional hair care brand didn’t broadcast how advanced it was — a problem she is out to rectify with a raft of new initiatives.
“They were very ahead of the curve on ingredient stories, but they didn’t name it and claim it,” she said. “They were the first to apparently coin the phrase, ‘The Science of Skincare for Hair.’ Also, since the late Nineties, they were doing paraben-free, sulfate-free and phthalate-free when no one was even talking about [that] in a luxury formula.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)