By and  on June 18, 2010

SAN DIEGO — Ethnic hair care, the long-neglected stepchild in the fashion-driven — if stagnant — hair care segment, appears to be making a comeback. At NACDS Marketplace earlier this the month — the show that each year exposes beauty’s white space and market opportunities — ethnic beauty commanded the spotlight with no fewer than four beauty companies presenting their innovations to the trade, and ultimately emerged as a “category on fire,” according to one attendee.

Reasons for the explosion ranged from multinationals failing to innovate to having a glamorous African-American First Lady to retailers looking for a solution to do better than last year’s 7.1 percent dip in ethnic hair preparations. Hair care sales overall decreased 1.7 percent to $6.5 billion, according to The Nielsen Co., including Wal-Mart.

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