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Aveda Promotes 3, Acquires Distributor

Hair care firm names general sales manager for North America and buys its distributor in Australasia.

Aveda has named a new general sales manager, promoted two other executives and acquired its distributor in Australasia.

Emmanuel Rey, formerly brand general manager of Aveda U.K. and Ireland, has been named general sales manager, North America, a new post. In this position, Rey will be responsible for developing Aveda’s North American salon, spa, retail, education and Institute businesses, and will be charged with enhancing Aveda’s North American market share. North America, said the company, currently represents close to 80 percent of Aveda’s global sales.

“Emmanuel provided keen strategic leadership and contributed greatly to the growth of the Aveda U.K. and Irish business,” stated Dominique Conseil, president of Aveda, to whom Rey will report. “His depth of knowledge of the salon and spa business and outstanding ability to inspire growth will position him well in this pivotal new role.”

Conseil noted that Rey was named brand general manager of Aveda U.K. and Ireland in 2005, leading that business to a 44 percent sales growth and 49 percent profit growth in three years. Rey also tripled the number of Aveda Lifestyle Salons in his territory, restructured Aveda’s retail division, led the acquisition of the Aveda London Institute and the launch of the company-owned location on the high-profile Marylebone High Street, and oversaw the launch of the Aveda U.K. e-commerce site.

Rey will be based in Blaine, Minn. Rey’s general manager duties for the U.K. and Ireland will be assumed by Vincenzo Minore, previously brand general manager of Aveda Italy. Minore’s successor in Italy is Alfonso Emanuel, previously director of European marketing for Aveda.

Elsewhere, Aveda acquired the distribution and Aveda Experience Centre assets of Aroma Science Pty, Ltd., which introduced the brand to Australia and New Zealand in 1993. Since its launch, the Aveda business has experienced high double-digit growth in Australia with 160 salons, spas, retail experience centers and the Aveda Institute Melbourne.

“Australasia is very dear to the heart of Aveda because of the dedicated salons and spas, artistic talents and passionate colleagues that this network includes,” stated Conseil. “Australasia is not only a strong and growing marketplace for Aveda services and products; it is also a source of indigenous wisdom, sustainable, high-quality raw materials and creative inspiration for the Aveda network.”

To that end, Darren Potter has been named brand general manager of Aveda Australasia. Potter previously served as general manager of national sales and education for Aveda U.K. “Darren is an excellent business leader who embodies the Aveda mission,” stated Amanda Le Roux, brand general manager of Aveda Europe, Middle East and Australasia, to whom Potter will report. “I’m confident that Darren’s extraordinary contribution to the growth of Aveda’s U.K. business and experience and depth of knowledge of the salon and spa business will position Aveda Australasia for future success.”