Designed to go beyond daily cleansing and conditioning, an explosion of new hair-care products set out to provide targeted skin-carelike benefits. Here is a look at the latest product introductions.
DHC Q10 Revitalizing Hair Care Shampoo and Treatment Launching in September, this cleansing-conditioning duo, $26 each, from the Japanese skin-care brand uses cross-category ingredients, such as ceramides for moisture retention and black pearl proteins to nourish hair. “Healthy-looking hair begins at the scalp, which can benefit from some of the same vitamins, antioxidants and moisturizers found in skin-care products,” said Miles Perdiguerra, marketing director of DHC USA. “DHC’s Coenzyme Q10 skin-care line has been hugely popular with our customers for promoting collagen and elasticity. Antioxidants help fight the free-radical damage that ages the complexion, and they can provide the same benefits for the scalp.”
Dr. Dennis Gross Skincare Root Resilience Clinical Haircare The New York-based dermatologist is dipping into the hair-care world with a collection featuring antiaging ingredients, such as amino acids, antioxidants and peptides, to promote scalp health and fuller-looking hair. The line, which includes a Strengthening Shampoo, $42, Nourishing Scalp Conditioner, $38, and Anti-Aging Scalp Serum, $54, will become fully distributed in July. “The scalp is skin and responds well to effective skin-care ingredients such as copper peptides and collagen,” said Gross. “When you treat the scalp and the hair together, you are optimizing how your hair will look.” Ouidad Salon Series The range, rolling out this month, is designed to treat the scalp and the hair follicle with ingredients like omega fatty acids, acai pulp oil, linoleic acid and broccoli seed oil. Products are priced from $36 for a hair and scalp treatment to $58 for a treatment oil. “Keeping the skin exfoliated also helps to ensure that your other skin-care products, like serums and moisturizers, are more effective,” said Hillary Solomon, president and chief executive officer. “We realized that similar to skin care, we needed to offer a solution to remove dead skin cells and product build-up, encourage healthy hair growth.” RELATED STORY: Prestige Hair Brands Mine Skin-Care Innovation >>
L’Occitane Hair Care The French beauty brand is borrowing from its cross-category research and development hub to create a line of botanical-rich aromatherapy-inspired hair care, which launches in August. Featuring a complex of five essential oils and plant-based amino acids, the collection, priced from $20 for a shampoo to $32 for a mask, is said to restructure the hair shaft. “In L’Occitane Laboratories, we have always been formulating according to the principles of phytotherapy and aromatherapy for skin care and hair care,” said Benedicte Le Bris, director of research and development at L’Occitane.
Jose Eber Therapy Rx Moisture Boosting Tool The $169 hair implement features “high-frequency ultrasonic vibrations” said to accelerate the deep-conditioning process. The heat tool, which entered Ulta last month, is meant to be used on damp, washed hair to help conditioners and oils penetrate the hair follicle. “Clarisonic, for example, is used to amplify the effects of a facial cleanser, providing a deep clean,” said Brianna Wilson, a representative for the brand, underscoring that the product is not a straightening iron. “Other prestige skin-care tools incorporate infrared light technology as well as ultraviolet light to accelerate skin-cell renewal and remove bacteria, while enhancing the effects of the topicals that are used in conjunction with the tool. The Therapy RX works in very similar ways, but with the hair,” said Wilson.
L’Oréal Professionnel Série Expert Volumetry This range of professional products treats fine hair with a patented technology said to restore the fiber. The formulas, priced from $19 for a hair refresher to $25.50 for a root spray, also address scalp health with oil-controlling salicylic acid. “Salicylic acid, a key ingredient found in skin-care technology is adapted into Volumetry to gently and effectively, deeply cleanse the top epidermal layer,” said Paul Gambutti, manager for L’Oréal Professionnel technical testing and development. “Its oil soluble, anti-clogging properties popular in facial cleansers, creams and lotions, leave the skin clear of oils, prevents the hair from re-greasing and provides the hair with lasting volume.”
Living Proof Style Lab Satin Hair Serum A proprietary cuticle-smoothing technology stars alongside hair-softening polymers and emollients to control frizz and regulate moisture levels. The formula, $29, which launches this month, was inspired by the long-term benefits of skin-care products. “Skin-care technology is largely driven by active ingredients that, with continued use over time, improve the overall look and condition of your skin,” said Ron McLaughlin, Living Proof’s vice president of product development. “Traditionally, you wouldn’t really find this in hair care, but Satin Hair Serum not only weightlessly smooths hair without any oils or silicones, but also improves the condition of the hair.” Kérastase Lift Vertige Part of the brand’s first styling line, inspired by skin-care textures and formulas, this root-lifting gel, $36, is meant to provide root support and impart volume. “The base formula is directly inspired by the eye contour creams and serums that you put by your eyes,” said Julien Bouzitat, vice president of marketing for Kérastase and Shu Uemura Art of Hair. “It is very lightweight and [designed to] melt upon application. When you apply it, you apply it at the root and should massage it into roots of the hair and the hair fiber.”
Sally Hershberger Plump Up Collagen Volume The brand’s newest offerings, which are hitting shelves this month, include this collagen-rich range, $8.99 to $12.99, meant to thicken and plump strands. Featuring a proprietary protein complex alongside natural marine collagen, keratin, ginger root and pear extracts, each product can be layered for buildable volume. “Sally always felt the skin care for hair was key. She wanted to use natural ingredients that were also efficacious,” said Lynn Emmolo, ceo of Sally Hershberger Professional Hair Care. “Collagen was top on the list because it is an essential ingredient in skin and, as we all know, collagen treatments smooth out wrinkles.”
Ojon Rare Blend Collection Using a regimen-building approach, the brand set out to identify oils in hair that contain similar lipids to natural sebum with its two new products, Rare Blend Infusion Shampoo, $30, and Rare Blend Tamer, $24, which launch in August. “We talk about cleanse, tone, treat and moisturize for skin care. Now, for the Rare Blend Collection, we used a similar regimen-based approach of cleanse, condition, prep, moisturize and style,” said Geoffrey Hawkins, vice president of Ojon research and development.
Pureology Colour Fanatic Multi-Tasking Hair Beautifier Promising a whopping 21 benefits, this vegan “hair beautifier,” $24, features ingredients like fennel seed extract for antioxidant protection and olive and coconut oils for hydration. The item, which launches in September, is meant to be used on damp hair before styling. “In skin care and makeup everyone understands priming,” said Steven Henley, senior director of education development at L’Oréal USA. “It makes the surface smooth and makes the color pop. Colour Fanatic is both a primer and a multitasker. It’s just like a BB cream in that it primes, protects and perfects hair.” Peter Coppola Keratin Concept Legacy Collection Launching alongside a professional treatment, this antiaging line of “hair perfectors” utilizes keratin protein, collagen and ceramides to help tackle signs of damage. Priced between $20 for a shampoo and $40 for a hair mask, the 11-piece range hits shelves this month. “Collagen and ceramides help skin look younger and firmer, and we’ve included those ingredients so hair will feel the same way,” said Coppola.
Davines OI Essential Haircare Described by the brand as “cosmetic treatments,” Davines will introduce this three-stockkeeping-unit range of multipurpose hair products, priced between $26 and $32, in July. Central to the formula in each is a beta-carotene-rich roucou oil, said to stimulate the production of melanin, reduce cell damage, help slow aging, maintain skin’s elasticity and neutralize free radicals. Phyto Phytokératine These two treatment items, due out in September, feature hyaluronic acid, reparative botanical keratin and ceramides to help reconstruct hair’s internal structure and protect it from heat damage. The mask, $39, utilizes two forms of hyaluronic acids to plump strands, and the serum, $35, contains silk peptides, pomegranate extract, rice bran ceramides and a Brazilian palm oil complex to help prevent breakage. Keratin Complex Infusion Therapy Kerabalm Billed as a three-in-one beauty balm for hair, this new hybrid formula, $28, from Keratin Complex is meant to infuse hair with a blend of keratin and apple stem cells, first utilized in antiaging skin care. Described by the brand as a “BB cream for hair” the product is said to create a canvas for 24 hours of shine and flyaway control.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion