Designed to go beyond daily cleansing and conditioning, an explosion of new hair-care products set out to provide targeted skin-carelike benefits. Here is a look at the latest product introductions.
DHC Q10 Revitalizing Hair Care Shampoo and Treatment Launching in September, this cleansing-conditioning duo, $26 each, from the Japanese skin-care brand uses cross-category ingredients, such as ceramides for moisture retention and black pearl proteins to nourish hair. “Healthy-looking hair begins at the scalp, which can benefit from some of the same vitamins, antioxidants and moisturizers found in skin-care products,” said Miles Perdiguerra, marketing director of DHC USA. “DHC’s Coenzyme Q10 skin-care line has been hugely popular with our customers for promoting collagen and elasticity. Antioxidants help fight the free-radical damage that ages the complexion, and they can provide the same benefits for the scalp.”
Dr. Dennis Gross Skincare Root Resilience Clinical Haircare The New York-based dermatologist is dipping into the hair-care world with a collection featuring antiaging ingredients, such as amino acids, antioxidants and peptides, to promote scalp health and fuller-looking hair. The line, which includes a Strengthening Shampoo, $42, Nourishing Scalp Conditioner, $38, and Anti-Aging Scalp Serum, $54, will become fully distributed in July. “The scalp is skin and responds well to effective skin-care ingredients such as copper peptides and collagen,” said Gross. “When you treat the scalp and the hair together, you are optimizing how your hair will look.” Ouidad Salon Series The range, rolling out this month, is designed to treat the scalp and the hair follicle with ingredients like omega fatty acids, acai pulp oil, linoleic acid and broccoli seed oil. Products are priced from $36 for a hair and scalp treatment to $58 for a treatment oil. “Keeping the skin exfoliated also helps to ensure that your other skin-care products, like serums and moisturizers, are more effective,” said Hillary Solomon, president and chief executive officer. “We realized that similar to skin care, we needed to offer a solution to remove dead skin cells and product build-up, encourage healthy hair growth.” RELATED STORY: Prestige Hair Brands Mine Skin-Care Innovation >>
L’Occitane Hair Care The French beauty brand is borrowing from its cross-category research and development hub to create a line of botanical-rich aromatherapy-inspired hair care, which launches in August. Featuring a complex of five essential oils and plant-based amino acids, the collection, priced from $20 for a shampoo to $32 for a mask, is said to restructure the hair shaft. “In L’Occitane Laboratories, we have always been formulating according to the principles of phytotherapy and aromatherapy for skin care and hair care,” said Benedicte Le Bris, director of research and development at L’Occitane.
Jose Eber Therapy Rx Moisture Boosting Tool The $169 hair implement features “high-frequency ultrasonic vibrations” said to accelerate the deep-conditioning process. The heat tool, which entered Ulta last month, is meant to be used on damp, washed hair to help conditioners and oils penetrate the hair follicle. “Clarisonic, for example, is used to amplify the effects of a facial cleanser, providing a deep clean,” said Brianna Wilson, a representative for the brand, underscoring that the product is not a straightening iron. “Other prestige skin-care tools incorporate infrared light technology as well as ultraviolet light to accelerate skin-cell renewal and remove bacteria, while enhancing the effects of the topicals that are used in conjunction with the tool. The Therapy RX works in very similar ways, but with the hair,” said Wilson.
L’Oréal Professionnel Série Expert Volumetry This range of professional products treats fine hair with a patented technology said to restore the fiber. The formulas, priced from $19 for a hair refresher to $25.50 for a root spray, also address scalp health with oil-controlling salicylic acid. “Salicylic acid, a key ingredient found in skin-care technology is adapted into Volumetry to gently and effectively, deeply cleanse the top epidermal layer,” said Paul Gambutti, manager for L’Oréal Professionnel technical testing and development. “Its oil soluble, anti-clogging properties popular in facial cleansers, creams and lotions, leave the skin clear of oils, prevents the hair from re-greasing and provides the hair with lasting volume.”
Living Proof Style Lab Satin Hair Serum A proprietary cuticle-smoothing technology stars alongside hair-softening polymers and emollients to control frizz and regulate moisture levels. The formula, $29, which launches this month, was inspired by the long-term benefits of skin-care products. “Skin-care technology is largely driven by active ingredients that, with continued use over time, improve the overall look and condition of your skin,” said Ron McLaughlin, Living Proof’s vice president of product development. “Traditionally, you wouldn’t really find this in hair care, but Satin Hair Serum not only weightlessly smooths hair without any oils or silicones, but also improves the condition of the hair.” Kérastase Lift Vertige Part of the brand’s first styling line, inspired by skin-care textures and formulas, this root-lifting gel, $36, is meant to provide root support and impart volume. “The base formula is directly inspired by the eye contour creams and serums that you put by your eyes,” said Julien Bouzitat, vice president of marketing for Kérastase and Shu Uemura Art of Hair. “It is very lightweight and [designed to] melt upon application. When you apply it, you apply it at the root and should massage it into roots of the hair and the hair fiber.”
Sally Hershberger Plump Up Collagen Volume The brand’s newest offerings, which are hitting shelves this month, include this collagen-rich range, $8.99 to $12.99, meant to thicken and plump strands. Featuring a proprietary protein complex alongside natural marine collagen, keratin, ginger root and pear extracts, each product can be layered for buildable volume. “Sally always felt the skin care for hair was key. She wanted to use natural ingredients that were also efficacious,” said Lynn Emmolo, ceo of Sally Hershberger Professional Hair Care. “Collagen was top on the list because it is an essential ingredient in skin and, as we all know, collagen treatments smooth out wrinkles.”
Ojon Rare Blend Collection Using a regimen-building approach, the brand set out to identify oils in hair that contain similar lipids to natural sebum with its two new products, Rare Blend Infusion Shampoo, $30, and Rare Blend Tamer, $24, which launch in August. “We talk about cleanse, tone, treat and moisturize for skin care. Now, for the Rare Blend Collection, we used a similar regimen-based approach of cleanse, condition, prep, moisturize and style,” said Geoffrey Hawkins, vice president of Ojon research and development.
Pureology Colour Fanatic Multi-Tasking Hair Beautifier Promising a whopping 21 benefits, this vegan “hair beautifier,” $24, features ingredients like fennel seed extract for antioxidant protection and olive and coconut oils for hydration. The item, which launches in September, is meant to be used on damp hair before styling. “In skin care and makeup everyone understands priming,” said Steven Henley, senior director of education development at L’Oréal USA. “It makes the surface smooth and makes the color pop. Colour Fanatic is both a primer and a multitasker. It’s just like a BB cream in that it primes, protects and perfects hair.” Peter Coppola Keratin Concept Legacy Collection Launching alongside a professional treatment, this antiaging line of “hair perfectors” utilizes keratin protein, collagen and ceramides to help tackle signs of damage. Priced between $20 for a shampoo and $40 for a hair mask, the 11-piece range hits shelves this month. “Collagen and ceramides help skin look younger and firmer, and we’ve included those ingredients so hair will feel the same way,” said Coppola.
Davines OI Essential Haircare Described by the brand as “cosmetic treatments,” Davines will introduce this three-stockkeeping-unit range of multipurpose hair products, priced between $26 and $32, in July. Central to the formula in each is a beta-carotene-rich roucou oil, said to stimulate the production of melanin, reduce cell damage, help slow aging, maintain skin’s elasticity and neutralize free radicals. Phyto Phytokératine These two treatment items, due out in September, feature hyaluronic acid, reparative botanical keratin and ceramides to help reconstruct hair’s internal structure and protect it from heat damage. The mask, $39, utilizes two forms of hyaluronic acids to plump strands, and the serum, $35, contains silk peptides, pomegranate extract, rice bran ceramides and a Brazilian palm oil complex to help prevent breakage. Keratin Complex Infusion Therapy Kerabalm Billed as a three-in-one beauty balm for hair, this new hybrid formula, $28, from Keratin Complex is meant to infuse hair with a blend of keratin and apple stem cells, first utilized in antiaging skin care. Described by the brand as a “BB cream for hair” the product is said to create a canvas for 24 hours of shine and flyaway control.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews