WWD.com/beauty-industry-news/hair/beauty-launch-pad-crown-heights-6974222/
government-trade
government-trade

Beauty Launch Pad: Crown Heights

Designed to go beyond daily cleansing and conditioning, an explosion of new hair-care products set out to provide targeted skin-carelike benefits.

View Slideshow

Designed to go beyond daily cleansing and conditioning, an explosion of new hair-care products set out to provide targeted skin-carelike benefits. Here is a look at the latest product introductions.

This story first appeared in the June 7, 2013 issue of WWD.  Subscribe Today.

DHC Q10 Revitalizing Hair Care Shampoo and Treatment
Launching in September, this cleansing-conditioning duo, $26 each, from the Japanese skin-care brand uses cross-category ingredients, such as ceramides for moisture retention and black pearl proteins to nourish hair. “Healthy-looking hair begins at the scalp, which can benefit from some of the same vitamins, antioxidants and moisturizers found in skin-care products,” said Miles Perdiguerra, marketing director of DHC USA. “DHC’s Coenzyme Q10 skin-care line has been hugely popular with our customers for promoting collagen and elasticity. Antioxidants help fight the free-radical damage that ages the complexion, and they can provide the same benefits for the scalp.”

Dr. Dennis Gross Skincare Root Resilience Clinical Haircare
The New York-based dermatologist is dipping into the hair-care world with a collection featuring antiaging ingredients, such as amino acids, antioxidants and peptides, to promote scalp health and fuller-looking hair. The line, which includes a Strengthening Shampoo, $42, Nourishing Scalp Conditioner, $38, and Anti-Aging Scalp Serum, $54, will become fully distributed in July. “The scalp is skin and responds well to effective skin-care ingredients such as copper peptides and collagen,” said Gross. “When you treat the scalp and the hair together, you are optimizing how your hair will look.”

Ouidad Salon Series

The range, rolling out this month, is designed to treat the scalp and the hair follicle with ingredients like omega fatty acids, acai pulp oil, linoleic acid and broccoli seed oil. Products are priced from $36 for a hair and scalp treatment to $58 for a treatment oil. “Keeping the skin exfoliated also helps to ensure that your other skin-care products, like serums and moisturizers, are more effective,” said Hillary Solomon, president and chief executive officer. “We realized that similar to skin care, we needed to offer a solution to remove dead skin cells and product build-up, encourage healthy hair growth.”

RELATED STORY: Prestige Hair Brands Mine Skin-Care Innovation >>

L’Occitane Hair Care
The French beauty brand is borrowing from its cross-category research and development hub to create a line of botanical-rich aromatherapy-inspired hair care, which launches in August. Featuring a complex of five essential oils and plant-based amino acids, the collection, priced from $20 for a shampoo to $32 for a mask, is said to restructure the hair shaft. “In L’Occitane Laboratories, we have always been formulating according to the principles of phytotherapy and aromatherapy for skin care and hair care,” said Benedicte Le Bris, director of research and development at L’Occitane.

Jose Eber Therapy Rx Moisture Boosting Tool
The $169 hair implement features “high-frequency ultrasonic vibrations” said to accelerate the deep-conditioning process. The heat tool, which entered Ulta last month, is meant to be used on damp, washed hair to help conditioners and oils penetrate the hair follicle. “Clarisonic, for example, is used to amplify the effects of a facial cleanser, providing a deep clean,” said Brianna Wilson, a representative for the brand, underscoring that the product is not a straightening iron. “Other prestige skin-care tools incorporate infrared light technology as well as ultraviolet light to accelerate skin-cell renewal and remove bacteria, while enhancing the effects of the topicals that are used in conjunction with the tool. The Therapy RX works in very similar ways, but with the hair,” said Wilson.

L’Oréal Professionnel Série Expert Volumetry
This range of professional products treats fine hair with a patented technology said to restore the fiber. The formulas, priced from $19 for a hair refresher to $25.50 for a root spray, also address scalp health with oil-controlling salicylic acid. “Salicylic acid, a key ingredient found in skin-care technology is adapted into Volumetry to gently and effectively, deeply cleanse the top epidermal layer,” said Paul Gambutti, manager for L’Oréal Professionnel technical testing and development. “Its oil soluble, anti-clogging properties popular in facial cleansers, creams and lotions, leave the skin clear of oils, prevents the hair from re-greasing and provides the hair with lasting volume.”

Living Proof Style Lab Satin Hair Serum
A proprietary cuticle-smoothing technology stars alongside hair-softening polymers and emollients to control frizz and regulate moisture levels. The formula, $29, which launches this month, was inspired by the long-term benefits of skin-care products. “Skin-care technology is largely driven by active ingredients that, with continued use over time, improve the overall look and condition of your skin,” said Ron McLaughlin, Living Proof’s vice president of product development. “Traditionally, you wouldn’t really find this in hair care, but Satin Hair Serum not only weightlessly smooths hair without any oils or silicones, but also improves the condition of the hair.”

Kérastase Lift Vertige

Part of the brand’s first styling line, inspired by skin-care textures and formulas, this root-lifting gel, $36, is meant to provide root support and impart volume. “The base formula is directly inspired by the eye contour creams and serums that you put by your eyes,” said Julien Bouzitat, vice president of marketing for Kérastase and Shu Uemura Art of Hair. “It is very lightweight and [designed to] melt upon application. When you apply it, you apply it at the root and should massage it into roots of the hair and the hair fiber.”

Sally Hershberger Plump Up Collagen Volume
The brand’s newest offerings, which are hitting shelves this month, include this collagen-rich range, $8.99 to $12.99, meant to thicken and plump strands. Featuring a proprietary protein complex alongside natural marine collagen, keratin, ginger root and pear extracts, each product can be layered for buildable volume. “Sally always felt the skin care for hair was key. She wanted to use natural ingredients that were also efficacious,” said Lynn Emmolo, ceo of Sally Hershberger Professional Hair Care. “Collagen was top on the list because it is an essential ingredient in skin and, as we all know, collagen treatments smooth out wrinkles.”

Ojon Rare Blend Collection
Using a regimen-building approach, the brand set out to identify oils in hair that contain similar lipids to natural sebum with its two new products, Rare Blend Infusion Shampoo, $30, and Rare Blend Tamer, $24, which launch in August. “We talk about cleanse, tone, treat and moisturize for skin care. Now, for the Rare Blend Collection, we used a similar regimen-based approach of cleanse, condition, prep, moisturize and style,” said Geoffrey Hawkins, vice president of Ojon research and development.

Pureology Colour Fanatic Multi-Tasking Hair Beautifier
Promising a whopping 21 benefits, this vegan “hair beautifier,” $24, features ingredients like fennel seed extract for antioxidant protection and olive and coconut oils for hydration. The item, which launches in September, is meant to be used on damp hair before styling. “In skin care and makeup everyone understands priming,” said Steven Henley, senior director of education development at L’Oréal USA. “It makes the surface smooth and makes the color pop. Colour Fanatic is both a primer and a multitasker. It’s just like a BB cream in that it primes, protects and perfects hair.”

Peter Coppola Keratin Concept Legacy Collection

Launching alongside a professional treatment, this antiaging line of “hair perfectors” utilizes keratin protein, collagen and ceramides to help tackle signs of damage. Priced between $20 for a shampoo and $40 for a hair mask, the 11-piece range hits shelves this month. “Collagen and ceramides help skin look younger and firmer, and we’ve included those ingredients so hair will feel the same way,” said Coppola.

Davines OI Essential Haircare
Described by the brand as “cosmetic treatments,” Davines will introduce this three-stockkeeping-unit range of multipurpose hair products, priced between $26 and $32, in July. Central to the formula in each is a beta-carotene-rich roucou oil, said to stimulate the production of melanin, reduce cell damage, help slow aging, maintain skin’s elasticity and neutralize free radicals.

Phyto Phytokératine

These two treatment items, due out in September, feature hyaluronic acid, reparative botanical keratin and ceramides to help reconstruct hair’s internal structure and protect it from heat damage. The mask, $39, utilizes two forms of hyaluronic acids to plump strands, and the serum, $35, contains silk peptides, pomegranate extract, rice bran ceramides and a Brazilian palm oil complex to help prevent breakage.

Keratin Complex Infusion Therapy Kerabalm

Billed as a three-in-one beauty balm for hair, this new hybrid formula, $28, from Keratin Complex is meant to infuse hair with a blend of keratin and apple stem cells, first utilized in antiaging skin care. Described by the brand as a “BB cream for hair” the product is said to create a canvas for 24 hours of shine and flyaway control.

View Slideshow