BERLIN — Beiersdorf AG has partnered with Leipzig-based Bubbles & Beyond, a three-year-old firm that specializes in liquids, emulsions and foams for the cosmetics, cleaning and industrial sectors, to develop cosmetics products designed for gentle cleansing of the skin and hair.
Bubbles & Beyond will work hand-in-hand with Beiersdorf, maker of Nivea, Eucerin and La Prairie, using a Bubbles & Beyond technology called liquid sponge. During the collaboration’s pilot phase, a solvent-free nail polish remover was developed.
“Beiersdorf is our partner of choice to prove the broad application potential of our technology and of our capabilities in the field of environment-friendly, gentle chemistry,” said Rainer Surkow, managing director of Bubbles & Beyond. “Above all, the collaboration allows us to extend our expertise to consumer goods — an area where we can benefit from Beiersdorf’s outstanding track record.”
“Our success is based on products, which are innovative, truly beneficial and address consumer needs,” said Klaus-Peter Wittern, head of Beiersdorf’s research center. “The knowledge and expertise of our more than 450 in-house scientists, combined with the flexibility and innovation of a startup like Bubbles & Beyond, provide us with excellent opportunities.”
Beiersdorf, one of the key players in the cosmetics industry, has shown strains from the economic crisis in recent months, with second-quarter sales down 1.8 percent. Global sales of Nivea, however, were up 0.7 percent for the same period.
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