Matrix is diving deeper into its recently launched Biolage R.A.W. line with the addition of styling products.“When the brand was started in 1990, it became synonymous with natural,” said Paul Schiraldi, vice president and general manager of Matrix U.S. “R.A.W. really allowed us to evolve.” The brand launched three shampoo-conditioner lines — Nourish, Recover and Uplift — in fall 2016.This August those systems will be following by five styling products: Smoothing Styling Milk, Curl Defining Styling Butter, Frizz Control Styling Spray, Texturing Styling Spray and Bodifying Styling Jelly. The products will retail for $19.50. The Smoothing Styling Milk contains oat extract and honey; the Curl Defining Styling Butter uses cocoa; the Frizz Control Styling Spray contains lavender; the Texturizing Styling Spray includes matcha green tea, and the Bodifying Styling Jelly contains lemon.“We felt like there was really an opportunity to modernize what natural hair care meant…there isn’t a regulation for organic ingredients in hair care, and we felt like that was misleading for consumers...just because a shampoo has an organic ingredient in it…doesn’t mean the formula is organic,” Schiraldi said.So the brand took the opportunity to define what natural meant — settling on a “natural origin” definition, which means ingredients that are either unchanged from their natural state or retain at least 50 percent of their molecular structure. The styling range is between 98 percent and 99 percent natural origin.With the exception of products that contain lemon and lavender, Schiraldi noted the line is fragrance-free — as is the shampoo-conditioner range. “People were into the lack of fragrance,” he said. “It lent legitimacy.”The shampoo-conditioner range is on track to do about $20 million in U.S. sales in its first year, according to industry sources, who projected the styling line could bring in $10 million in the first 12 months in the U.S. The R.A.W. range is in about 25,000 U.S. salon doors, and 10,000 international doors. (The styling range will launch globally in September).“This is really the future of what the Biolage brand will be — there will be a lot more to come behind R.A.W. and Biolage itself — we’ll be launching two other shampoo and conditioner ranges next year, and we’ll probably also continue to expand styling. We’re exploring color formulas as well,” Schiraldi said. “Increasingly, consumers and stylists will want products that are more natural.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion