Salon hair care brand, black 15in1 is reintroducing itself to the world with new packaging and a new styling product, the Miracle Finishing Hair Spray, which is launching this month. “There has been a lot of consumer demand for black 15in1 to expand,” said president and ceo of TNG worldwide and creator of black 15in1, Larry Gaynor.
“Women wanted a hairspray to help keep their hair in place and offer humidity protection. We also put key ingredients in the hair spray to be the only hair spray that offers UV and color protection.”
The Miracle Finishing Hair Spray, $18, is said to achieve body, texture, protection against humidity, and long-lasting hold without residual stickiness. Additionally, it contains ingredients such as sunflower seed extract, B5 pro-vitamin panthenol, and phenyl trimethicone, which are said to offer UV and color protection, and hair strengthening. “The Miracle Finishing Hair Spray is the final step in black 15in1 styling, creating maximum hold while keeping hair soft and touchable,” said Gaynor.
The Miracle Finishing Hair Spray will be introduced to salons nationwide with the existing Miracle Hair Treatment, Shampoo, and Conditioner in the brand’s new packaging. The look is modern and sophisticated, and aimed to appeal to all women.
Although the brand maintained its traditional black packaging, the collection has an updated design, new purple emblem and matte finish. “It’s important to create newness and innovation for our consumers and stylists. We stayed true to our distinctive black bottles and unique products, but introducing a new look to the packaging that houses them,” said Gaynor.
Industry sources estimate black 15in1’s Miracle Finishing Spray and the additionally newly packaged products could generate between $5 million and $6 million in their first year at retail. The products will be sold on http://www.black15in1.com , salons and specialty stores nationwide.