As he expands his Blow brand into additional doors, founder and president Stuart Sklar hopes to create a trend: wet and dry styling bars on mainstream department store beauty floors.
By yearend, there will be five department and specialty store Blow outposts in the U.S., at Macy’s Herald Square and at Nordstrom doors in Newport Beach, Calif.’s Fashion Island; Chicago; Roseville, Calif. and Los Angeles’ The Grove. By yearend 2014, Sklar expects to open an additional nine outposts in retailer doors. In most cases, the outposts are slated to offer both wet and dry styling. Sklar has just done a soft launch on Macy’s Herald Square’s redesigned beauty floor, with a formal opening expected to follow in a few weeks.
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