By  on April 19, 2012

With a history that spans over seven decades, beauty brand Borghese is moving forward, but not without looking back.

In January, the company, which until then had specialized primarily in skin care, cosmetics and spa products, introduced its first hair care collection, a women’s range called Borghese Professional Hair Care, created in conjunction with Primary One Brands. Next up is a men’s hair line, launching this fall in 2,500 CVS, Duane Reade and Target doors. Industry sources believe the addition of the hair care category could add $10 million to the company’s portfolio by the year’s end.

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