Probably the most explosive issue in the professional hairstyling business — the use of formaldehyde in hair straightening solutions — has reached its first settlement.
The office of California Attorney General Kamala Harris said on Monday that GIB LCC, the manufacturers of the controversial Brazilian Blowout and Acai Professional Smoothing Solution, must put hazard warnings on its packaging and distribute a cancer warning to recent product purchasers, including it with all future product shipments. It must also alter the content of its Web site and pay $600,000 in fees, penalties and costs associated with the lawsuit. In addition, GIB must retest products for smog-causing volatile organic compounds at Department of Justice-approved laboratories and work with the DOJ to ensure they comply with air quality regulations.
“California laws protect consumers and workers and give them fair notice about the health risks associated with the products they use,” said Harris. “This settlement requires the company to disclose any hazard so that Californians can make more informed decisions.”
According to the Attorney General’s office, this marks the first government action in the U.S. to address the use of formaldehyde gas in Brazilian blowout products. The office also asserts that this is the first law enforcement action under California’s Safe Cosmetics Act, enacted in 2005.
“It’s time for the FDA to take a stand against this company that has a history of deception and consumer disregard,” said Alexandra Scranton of the National Healthy Nail and Beauty Salon Alliance.
The controversy began in October 2010 when a stylist in Oregon complained of eye, nose and throat irritation after administering certain smoothing treatments in the salon where she worked. This launched an investigation into hair smoothing safety that led to California and federal investigations into the matter.
In November 2010, the California Attorney General’s office filed suit against GIB LLC for violating five state laws, including deceptive advertising. The Attorney General’s office claimed products labeled “formaldehyde-free,” in fact, contained the carcinogen.
“We believe the settlement reached with Attorney General Harris represents a fair and equitable resolution,” said Mike Brady, chief executive officer of the North Hollywood-based company, who adds that there will be no changes to the brand’s formula following the ruling. “Brazilian Blowout will continue to sell its products normally throughout the state of California. The labeling and market and advertising changes agreed to in the settlement have already been in place for months.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)