Inspired by her grandmother and mother who concocted their own natural personal-care products, Nancy Twine started duplicating the recipes in her electric mixing bowl in her kitchen.
Following encouragement from friends who used her home-made formulas, Twine left a high-paying job at Goldman Sachs in 2012 to launch Briogeo, a range of natural hair-care products focused on addressing specific texture needs. Twine said she spent hours at laboratories perfecting the formulas and ensuring proper shelf life, which can be tricky when dealing with natural products.
“There really weren’t many natural choices for different texture hair,” said Twine. She put her products through rigorous focus groups and testing before launching the final products that she hopes will fill a gap in the market. “I was shocked at how many consumers were not satisfied with what is available.”
In particular, she zeroed in on the needs of women with curly or frizzy hair — including African-American women like herself who are always looking for products best suited to their hair.
The lineup features plant and fruit extracts, vitamins and even a volumizing conditioner with maltodextrin, a sugarlike, starch-derived food additive. A product called Don’t Despair, Repair! deep conditioning mask is said to result in 81 percent less hair breakage after three uses than with traditional conditioning. There’s also a cleansing shampoo and a curl defining conditioner. Twine has plans for line extensions under the Briogeo banner, including a volumizing spray. Prices range from $19 for the 8.5-oz. shampoo to $26 for the 5.25-oz. mask.
Packaging was important to Twine, especially because existing natural choices didn’t have the sophisticated look she desired. The sustainable packaging design features white bottles with dashes of bright colors coordinated to each stockkeeping unit.
Briogeo is currently carried at Fred Segal Beauty and The Cosmetic Market as well as online at Hairenvy.com, urbanoutfitters.com, CurlMart.com, OpenSky.com and AskDerm.com.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia