Inspired by her grandmother and mother who concocted their own natural personal-care products, Nancy Twine started duplicating the recipes in her electric mixing bowl in her kitchen.
Following encouragement from friends who used her home-made formulas, Twine left a high-paying job at Goldman Sachs in 2012 to launch Briogeo, a range of natural hair-care products focused on addressing specific texture needs. Twine said she spent hours at laboratories perfecting the formulas and ensuring proper shelf life, which can be tricky when dealing with natural products.
“There really weren’t many natural choices for different texture hair,” said Twine. She put her products through rigorous focus groups and testing before launching the final products that she hopes will fill a gap in the market. “I was shocked at how many consumers were not satisfied with what is available.”
In particular, she zeroed in on the needs of women with curly or frizzy hair — including African-American women like herself who are always looking for products best suited to their hair.
The lineup features plant and fruit extracts, vitamins and even a volumizing conditioner with maltodextrin, a sugarlike, starch-derived food additive. A product called Don’t Despair, Repair! deep conditioning mask is said to result in 81 percent less hair breakage after three uses than with traditional conditioning. There’s also a cleansing shampoo and a curl defining conditioner. Twine has plans for line extensions under the Briogeo banner, including a volumizing spray. Prices range from $19 for the 8.5-oz. shampoo to $26 for the 5.25-oz. mask.
Packaging was important to Twine, especially because existing natural choices didn’t have the sophisticated look she desired. The sustainable packaging design features white bottles with dashes of bright colors coordinated to each stockkeeping unit.
Briogeo is currently carried at Fred Segal Beauty and The Cosmetic Market as well as online at Hairenvy.com, urbanoutfitters.com, CurlMart.com, OpenSky.com and AskDerm.com.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)