Inspired by her grandmother and mother who concocted their own natural personal-care products, Nancy Twine started duplicating the recipes in her electric mixing bowl in her kitchen. Following encouragement from friends who used her home-made formulas, Twine left a high-paying job at Goldman Sachs in 2012 to launch Briogeo, a range of natural hair-care products focused on addressing specific texture needs. Twine said she spent hours at laboratories perfecting the formulas and ensuring proper shelf life, which can be tricky when dealing with natural products. “There really weren’t many natural choices for different texture hair,” said Twine. She put her products through rigorous focus groups and testing before launching the final products that she hopes will fill a gap in the market. “I was shocked at how many consumers were not satisfied with what is available.”In particular, she zeroed in on the needs of women with curly or frizzy hair — including African-American women like herself who are always looking for products best suited to their hair. The lineup features plant and fruit extracts, vitamins and even a volumizing conditioner with maltodextrin, a sugarlike, starch-derived food additive. A product called Don’t Despair, Repair! deep conditioning mask is said to result in 81 percent less hair breakage after three uses than with traditional conditioning. There’s also a cleansing shampoo and a curl defining conditioner. Twine has plans for line extensions under the Briogeo banner, including a volumizing spray. Prices range from $19 for the 8.5-oz. shampoo to $26 for the 5.25-oz. mask.Packaging was important to Twine, especially because existing natural choices didn’t have the sophisticated look she desired. The sustainable packaging design features white bottles with dashes of bright colors coordinated to each stockkeeping unit. Briogeo is currently carried at Fred Segal Beauty and The Cosmetic Market as well as online at Hairenvy.com, urbanoutfitters.com, CurlMart.com, OpenSky.com and AskDerm.com.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim