By  on February 21, 2014

Inspired by her grandmother and mother who concocted their own natural personal-care products, Nancy Twine started duplicating the recipes in her electric mixing bowl in her kitchen.

Following encouragement from friends who used her home-made formulas, Twine left a high-paying job at Goldman Sachs in 2012 to launch Briogeo, a range of natural hair-care products focused on addressing specific texture needs. Twine said she spent hours at laboratories perfecting the formulas and ensuring proper shelf life, which can be tricky when dealing with natural products.

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