Inspired by her grandmother and mother who concocted their own natural personal-care products, Nancy Twine started duplicating the recipes in her electric mixing bowl in her kitchen.
Following encouragement from friends who used her home-made formulas, Twine left a high-paying job at Goldman Sachs in 2012 to launch Briogeo, a range of natural hair-care products focused on addressing specific texture needs. Twine said she spent hours at laboratories perfecting the formulas and ensuring proper shelf life, which can be tricky when dealing with natural products.
“There really weren’t many natural choices for different texture hair,” said Twine. She put her products through rigorous focus groups and testing before launching the final products that she hopes will fill a gap in the market. “I was shocked at how many consumers were not satisfied with what is available.”
In particular, she zeroed in on the needs of women with curly or frizzy hair — including African-American women like herself who are always looking for products best suited to their hair.
The lineup features plant and fruit extracts, vitamins and even a volumizing conditioner with maltodextrin, a sugarlike, starch-derived food additive. A product called Don’t Despair, Repair! deep conditioning mask is said to result in 81 percent less hair breakage after three uses than with traditional conditioning. There’s also a cleansing shampoo and a curl defining conditioner. Twine has plans for line extensions under the Briogeo banner, including a volumizing spray. Prices range from $19 for the 8.5-oz. shampoo to $26 for the 5.25-oz. mask.
Packaging was important to Twine, especially because existing natural choices didn’t have the sophisticated look she desired. The sustainable packaging design features white bottles with dashes of bright colors coordinated to each stockkeeping unit.
Briogeo is currently carried at Fred Segal Beauty and The Cosmetic Market as well as online at Hairenvy.com, urbanoutfitters.com, CurlMart.com, OpenSky.com and AskDerm.com.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)