Briogeo's latest products, Don't Despair, Repair Deep Conditioning Hair Cap System and Scalp Revival, were inspired by skin care.
Nancy Twine, founder of hair-care line Briogeo, sought inspiration from skin care for a series of new hair products being introduced this year."When I looked at the diagram of a hair follicle, I said, 'That looks similar to a pore on your face,'" she said of her realization, which led to the development of the Don't Despair, Repair Deep Conditioning Hair Cap System, Twine's version of a "sheet mask for your hair."Each treatment contains a disposable, pink plastic shower cap that's infused with a repair essence that gets activated when placed over hair and massaged in for about 15 seconds. The two-step treatment includes a deep conditioning mask that's to be applied to wet hair before the cap, which "locks in moisture and steam to open the hair cuticle and maximize the benefits for the deep conditioning mask. The treatment hits sephora.com and Briogeo.com today and Sephora doors Oct. 20, and a box of four sachets retails for $36."By the start of this year we had all our regimen products in place — shampoo, conditioner and finishing [products] — and for the first time we could focus on innovation. For me, I get inspiration from everything that's around me. Most recently it's been skin care…[and] I like the face mask concept because I can do things while it's on my face," said Twine of the importance of a contained, no-drip factor that enables customers to "do things" while leaving their hair caps on for as long as one hour.So she got to work on creating a sheet mask for hair, which was more daunting than it sounds. The first iterations were too literal of an interpretation of the concept, including a product-packed flimsy piece of paper that just wound up sliding off hair. Nothing seemed to be well-constructed enough, said Twine, who became frustrated when, after months, she was unable to find a manufacturer in the U.S. with the capabilities she needed."I put together a prototype of what I wanted. It was a two-layer shower cap with an inner layer of fabric that would house a very special repair essence and an outer layer that would be plastic," Twine explained. "[This was] because I wanted the natural heat from the scalp to be contained to create almost like a steam bubble that would simulate being in a sauna, and that would lift the hair cuticle to let the ingredients seep in."Within five days she researched manufacturers in South Korea and did her "due diligence" of assessing their facilities and quality controls, booked a flight and flew there for two days to meet with two manufacturers. Only one could create what she wanted, but that was enough. Six months later, the finished product was ready to go.In April, Twine released a Scalp Revival exfoliating shampoo infused with charcoal, the result of being inundated with "all these charcoal face masks and peels." But upon further investigation, she realized that charcoal's ability to draw out impurities from pores could also extend to detoxifying one's scalp."The same happens when you shampoo your hair. You're not getting out all the gunk inside the hair follicle," Twine said.She maintained that plant derived micro exfoliants in the shampoo work similarly to how an exfoliator would with skin and charcoal, lifting impurities from the scalp and hair follicle so they rinse away easily. The product, which should be used one to two times a month, has soothing and cooling ingredients like tea tree oil, biotin, hyaluronic acid and peppermint oil.The two-step mask is the 20th product in Briogeo's range, which is comprised of five categories — repair, volume, curl, treatment and scalp. Twine described the company as "highly naturally derived," since it is not formulated with sulphates, silicones, parabens, phthalates, diethanolamines and synthetic dyes.The brand, which is sold in 175 Sephora doors, QVC, Dermstore, Revolve.com, cultbeauty.co.uk in the U.K. and Harvey Nichols in Hong Kong, is said to be on track to break into double-digit millions next year. Twine declined to comment on financials.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)