By  on May 9, 2014

Bumble and bumble is weighing in on — but hoping not to weigh down — beauty’s growing oil category. Following a number of successful oil-based skin- and hair-care launches over the past two years, Bumble is looking to grow the segment with a new oil-infused hair care and styling range.

“One of the things we see in the beauty industry is that trends come, but not everyone survives,” said Peter Lichtenthal, president of Bumble and bumble and Smashbox. “We believe this trend is here to stay because our formulation is based on something real, real technology and our commitment to the franchise is bringing innovation to it.”

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