The salon giants are looking to capitalize on the Brazilian Blowout hair-straightening controversy.
Bumble and bumble, the Estée Lauder Cos. Inc.-owned brand, and L’Oréal Professionnel are both coming out with their own versions of hair-smoothing treatments that are formaldehyde free. The products are aimed at capturing a market that was severely shaken after the hugely popular Brazilian Blowout brand was targeted by government investigations in the fall over health concerns related to its products, which certain labs found can produce traces of formaldehyde. Brazilian Blowout’s probe pushed the market’s other entries into investigations, too.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)