Bumble and bumble is aiming to give curly hair a new look and feel this fall with the relaunch of its Curl Conscious line.The company, it seems, found that consumers want to have a more customizable regimen, in addition to a larger variety of styling items to choose from when addressing curls. "It was time to refresh our curl line and make it more relevant today," said Peter Lichtenthal, president of Bumble and bumble.In addition to repackaging and reformulating the existing curl lineup, Bumble and bumble also edited it to make it easier to use. Instead of having multiple shampoos, for example, the company created a single shampoo and conditioner designed to work with all curl types. Launching in September in Bumble and bumble salons in addition to some 2,800 Bumble and bumble network salons, the seven-item collection will be available in two sizes: a full size and travel size. The 1.7-oz. Smoothing Shampoo will cost $8, while the Holding Foam will retail for $26. New products in the lineup include a Nourishing Masque, Holding Foam and Reactivating Mist. The new formula contains patent-pending Transglutaminase technology, in addition to a Moisture Complex, adding softness and shine to the hair with ingredients such as glycerin, panthenol and squalene. Although executives wouldn't comment, industry sources estimate that the Curl Conscious lineup will bring in about $12 million in first-year retail sales. According to Sylvie Kilduff, Bumble and bumble's senior vice president of marketing, the company will launch a "curl-centric" campaign by creating an interactive curl community online on curlconscious.com, where consumers can interact with one another. A curl class also will be created for network stylists, showing them new techniques in cutting hair and applying the products.Although the company doesn't do print or TV advertising, a campaign featuring real-life people who represent different hair-curl types was shot for promotional use for salon merchandising and for the online segment, said Howard McLaren, vice president and senior artistic director of Bumble and bumble.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim