PARIS — The traditional shampoo-conditioner, one-two punch in hair salons is becoming a thing of the past for Carita Paris.
The Shiseido-owned brand earlier this year started introducing, in 50 France- and Japan-based salons, the 40-unit hair-care brand Haute Beauté Professionnelle and its associated four-step ritual.
Carita parlayed its skin-care expertise into the world of hair care, according to the label.
The new line includes 16 products for stylists to use at the sink, three technical items and 21 retail products.
In salons, the first two steps for the client focus on their hair’s roots and include “preparation,” entailing deep cleansing, which is followed by an “activate” step using serums. Phases three and four, “reveal” and “sublimate,” are meant to fortify, protect, embellish and shape hair fibers.
“We [have moved] to a protocol much more complete,” said Carita Paris’ hairstylist director Tom Marcireau.
“It’s a program created by professionals for professionals,” added Carole Agathopoulos, marketing manager at the brand.
Retail prices in France for the products range from 23 euros, or $30.55 at current exchange, for a 250-ml. shampoo to 60 euros, or $79.65, for a 50-ml. serum. A set of 10 7.5-ml bottles of intensive hair treatment to combat hair loss goes for 80 euros, or $106.20.
Carita executives would not discuss sales projections, but industry sources estimate Haute Beauté Professionnelle will ring up 1 million euros, or $1.3 million, in first-year retail revenues.
The line will be rolled out further starting in 2014. It is to enter about 1 percent of high-end salons in France, or approximately 600 locations, within three years, for instance, according to Marcireau.
In another twist, Carita’s Cinetic Lift Expert tool, which the company had formerly only used on skin, is now available for hair, employing ultrasound and/or LED lights in one of the brand’s most in-depth treatments, Les Soins d’Exception.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion