While many companies are shifting spending into social media, Carol’s Daughter is enhancing digital efforts with its first television commercial.In a 30-second spot, which started airing in March, Carol’s Daughter founder Lisa Price showcases the history of the brand in the campaign called "Born in Brooklyn. Made with Love." Price started Carol’s Daughter in her Brooklyn kitchen. L’Oréal acquired the company in 2014. The television commercials give Price the chance to share her story with millions."After being in business for nearly 24 years, telling my story is something I have done hundreds, if not thousands, of times. But, telling it in 30-, 15- and 10-second pieces and strategically placing those moments out into the world is a major moment for me and for the brand,” said Price, who is featured in the spots. “You don't get here quickly. You don't get here alone. The team of people that I have and have had around me through skill and passion helped bring this moment to life. I could not be more proud of this authentic and beautiful message."TAG Creative developed the advertisement, which spotlights the diverse portfolio of the naturally made products from the Carol’s Daughter collections, including Black Vanilla, Hair Milk, Almond Milk and Sacred Tiare. Women of various ethnicities and hair types appear in the spot hammering home the multicultural positioning.Carol's Daughter has used social media and print to share its message in previous efforts such as #bornandmade. That campaign included a series of videos from influencers discussing what makes them stand out. Customers were invited to share their own stories and create their own #bornandmade images using a widget that can be found at bornandmade.com.“My mission has always been to inspire and empower women, and provide high-quality, accessible product solutions for every hair type. To have my story, which all started with handcrafted recipes in my kitchen, be shared with millions of people in their own homes is truly a dream come true,” Price said.Carol’s Daughter is on a growth trajectory, gaining shelf space in doors such as Target. With expanding distribution and greater consumer awareness, Carol’s Daughter’s setting gel and mousse products racked up more than 200 percent sales gains for the most recent 12-week period tracked by IRI in drugstores.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion