Carol’s Daughter founder Lisa Price has taken on another area of beauty: salons.
Twenty years after founding her beauty-product company, Price is partnering with Georgia-based entrepreneur Robin D. Groover on the space, dubbed Mirror: The Hair Salon at Carol’s Daughter. The salon, located inside Carol’s Daughter’s Manhattan flagship in Harlem, is set for a grand opening Monday. A second salon installation is planned for Carol’s Daughter’s Atlanta store in May.
The focus for the salons: healthy hair, particularly natural solutions to relaxing hair for all ethnicities. And Groover, who is both a salon owner and chief executive officer of Groove Therapy Healthy Hair Care Systems, has long been a proponent of natural alternatives to chemical-based relaxers. She pioneered the Ceramic Fusion Styling Technique, which after shampooing involves a cocktail of conditioners, followed by steaming the products into clients’ hair. Hair is then finished with a ceramic flatiron.
Price and Groover met in Atlanta when Price was doing a personal appearance at the Lenox Square Macy’s. “Everyone kept telling me that I needed to meet Robin, that she had this amazing steam technique,” said Price. “Once I met her, we talked for hours and knew we wanted to do something together.”
Half of the Harlem store’s nearly 2,000 square feet is now dedicated to the salon, which features three shampoo sinks with mirrors mounted above them — so clients can see exactly how to use the products and ask questions — and three additional smaller sinks are designed to allow customers to experience products on their hands first.
After a consultation with each client — which includes a scalp analysis, density evaluation, porosity test and elasticity test — stylists use a clarifying shampoo, then create a personalized cocktail of conditioners based on the test results. Four styling stations are devoted to blowouts, which start at $65, and other styling offerings, such as twists and curls, which start at $85. Cuts start at $35, color at $45.
Along with the salon, Price will launch a new stockkeeping unit, Monoi Anti-Breakage Spray, in July. The $24 product includes the brand’s signature Monoi Oil, which combines Tiare gardenias and cold-pressed Coprah coconut oil, and is designed to detangle, protect and strengthen hair.
Hair care continues to be a major focus for Carol’s Daughter, according to ceo Richard Dantas. “We’ve grown our hair-care segment by some 40 percent, as a result of the tremendous uphill work — repackaging, product innovation and more — from the company. Our Monoi franchise has been a particularly big success because it addresses the number-one hair concern of women: damage/breakage, and we’ve continued to expand by offering Monoi Split End Sealer, Serum and the new Anti-Breakage Spray. We began the brand in 1993, at a time when Lisa was a pioneer in texture, healthy hair and scalp care. Two decades later, the brand is still leading the category, innovating in a space that we had a hand in creating.”
While none of the executives would discuss sales figures, industry sources estimated that Mirror: The Hair Salon at Carol’s Daughter would do about $600,000 in this calendar year, with that figure ramping up to $1 million in 2014. The new Monoi Anti-Breakage Spray could do close to $2 million at retail in its first year on counter.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion