Carol’s Daughter founder Lisa Price has taken on another area of beauty: salons.
Twenty years after founding her beauty-product company, Price is partnering with Georgia-based entrepreneur Robin D. Groover on the space, dubbed Mirror: The Hair Salon at Carol’s Daughter. The salon, located inside Carol’s Daughter’s Manhattan flagship in Harlem, is set for a grand opening Monday. A second salon installation is planned for Carol’s Daughter’s Atlanta store in May.
The focus for the salons: healthy hair, particularly natural solutions to relaxing hair for all ethnicities. And Groover, who is both a salon owner and chief executive officer of Groove Therapy Healthy Hair Care Systems, has long been a proponent of natural alternatives to chemical-based relaxers. She pioneered the Ceramic Fusion Styling Technique, which after shampooing involves a cocktail of conditioners, followed by steaming the products into clients’ hair. Hair is then finished with a ceramic flatiron.
Price and Groover met in Atlanta when Price was doing a personal appearance at the Lenox Square Macy’s. “Everyone kept telling me that I needed to meet Robin, that she had this amazing steam technique,” said Price. “Once I met her, we talked for hours and knew we wanted to do something together.”
Half of the Harlem store’s nearly 2,000 square feet is now dedicated to the salon, which features three shampoo sinks with mirrors mounted above them — so clients can see exactly how to use the products and ask questions — and three additional smaller sinks are designed to allow customers to experience products on their hands first.
After a consultation with each client — which includes a scalp analysis, density evaluation, porosity test and elasticity test — stylists use a clarifying shampoo, then create a personalized cocktail of conditioners based on the test results. Four styling stations are devoted to blowouts, which start at $65, and other styling offerings, such as twists and curls, which start at $85. Cuts start at $35, color at $45.
Along with the salon, Price will launch a new stockkeeping unit, Monoi Anti-Breakage Spray, in July. The $24 product includes the brand’s signature Monoi Oil, which combines Tiare gardenias and cold-pressed Coprah coconut oil, and is designed to detangle, protect and strengthen hair.
Hair care continues to be a major focus for Carol’s Daughter, according to ceo Richard Dantas. “We’ve grown our hair-care segment by some 40 percent, as a result of the tremendous uphill work — repackaging, product innovation and more — from the company. Our Monoi franchise has been a particularly big success because it addresses the number-one hair concern of women: damage/breakage, and we’ve continued to expand by offering Monoi Split End Sealer, Serum and the new Anti-Breakage Spray. We began the brand in 1993, at a time when Lisa was a pioneer in texture, healthy hair and scalp care. Two decades later, the brand is still leading the category, innovating in a space that we had a hand in creating.”
While none of the executives would discuss sales figures, industry sources estimated that Mirror: The Hair Salon at Carol’s Daughter would do about $600,000 in this calendar year, with that figure ramping up to $1 million in 2014. The new Monoi Anti-Breakage Spray could do close to $2 million at retail in its first year on counter.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast