Carol’s Daughter founder Lisa Price has taken on another area of beauty: salons.
Twenty years after founding her beauty-product company, Price is partnering with Georgia-based entrepreneur Robin D. Groover on the space, dubbed Mirror: The Hair Salon at Carol’s Daughter. The salon, located inside Carol’s Daughter’s Manhattan flagship in Harlem, is set for a grand opening Monday. A second salon installation is planned for Carol’s Daughter’s Atlanta store in May.
The focus for the salons: healthy hair, particularly natural solutions to relaxing hair for all ethnicities. And Groover, who is both a salon owner and chief executive officer of Groove Therapy Healthy Hair Care Systems, has long been a proponent of natural alternatives to chemical-based relaxers. She pioneered the Ceramic Fusion Styling Technique, which after shampooing involves a cocktail of conditioners, followed by steaming the products into clients’ hair. Hair is then finished with a ceramic flatiron.
Price and Groover met in Atlanta when Price was doing a personal appearance at the Lenox Square Macy’s. “Everyone kept telling me that I needed to meet Robin, that she had this amazing steam technique,” said Price. “Once I met her, we talked for hours and knew we wanted to do something together.”
Half of the Harlem store’s nearly 2,000 square feet is now dedicated to the salon, which features three shampoo sinks with mirrors mounted above them — so clients can see exactly how to use the products and ask questions — and three additional smaller sinks are designed to allow customers to experience products on their hands first.
After a consultation with each client — which includes a scalp analysis, density evaluation, porosity test and elasticity test — stylists use a clarifying shampoo, then create a personalized cocktail of conditioners based on the test results. Four styling stations are devoted to blowouts, which start at $65, and other styling offerings, such as twists and curls, which start at $85. Cuts start at $35, color at $45.
Along with the salon, Price will launch a new stockkeeping unit, Monoi Anti-Breakage Spray, in July. The $24 product includes the brand’s signature Monoi Oil, which combines Tiare gardenias and cold-pressed Coprah coconut oil, and is designed to detangle, protect and strengthen hair.
Hair care continues to be a major focus for Carol’s Daughter, according to ceo Richard Dantas. “We’ve grown our hair-care segment by some 40 percent, as a result of the tremendous uphill work — repackaging, product innovation and more — from the company. Our Monoi franchise has been a particularly big success because it addresses the number-one hair concern of women: damage/breakage, and we’ve continued to expand by offering Monoi Split End Sealer, Serum and the new Anti-Breakage Spray. We began the brand in 1993, at a time when Lisa was a pioneer in texture, healthy hair and scalp care. Two decades later, the brand is still leading the category, innovating in a space that we had a hand in creating.”
While none of the executives would discuss sales figures, industry sources estimated that Mirror: The Hair Salon at Carol’s Daughter would do about $600,000 in this calendar year, with that figure ramping up to $1 million in 2014. The new Monoi Anti-Breakage Spray could do close to $2 million at retail in its first year on counter.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)