By  on September 12, 2008

When an eco-conscious brand like Aveda celebrates a landmark birthday, you can bet the party favors will be good-for the environment, that is. This month the brand turns 30 and to commemorate is launching a limited edition of its first product, clove shampoo. Packaged in a recycled bottle inspired by the original, vintage clove shampoo features a 100 percent recycled cap, part of Aveda’s new caps recycling program and a smart step toward reducing plastic pollution. How’s that for responsible partying.

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