While the beauty industry is enamored with influencers and social media, celebrity hairstylist Amanda George has another avenue to get her products into consumers’ hands — via hotel rooms.
This month, her new ROIL Hotel Collection for hair and body will start rolling out across Viceroy Hotels & Resorts worldwide. Over the years, exposure in hotels expanded to build demand for luxury labels from Jo Malone to Peter Thomas Roth. When people travel, said Sarah Quinlan, senior vice president and group head of market insights at MasterCard Advisors, they are in the mood to make new discoveries and shop.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)