While the beauty industry is enamored with influencers and social media, celebrity hairstylist Amanda George has another avenue to get her products into consumers’ hands — via hotel rooms.
This month, her new ROIL Hotel Collection for hair and body will start rolling out across Viceroy Hotels & Resorts worldwide. Over the years, exposure in hotels expanded to build demand for luxury labels from Jo Malone to Peter Thomas Roth. When people travel, said Sarah Quinlan, senior vice president and group head of market insights at MasterCard Advisors, they are in the mood to make new discoveries and shop.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)