By  on March 13, 2017
ROIL offers luxury with a natural positioning

While the beauty industry is enamored with influencers and social media, celebrity hairstylist Amanda George has another avenue to get her products into consumers’ hands — via hotel rooms.

This month, her new ROIL Hotel Collection for hair and body will start rolling out across Viceroy Hotels & Resorts worldwide. Over the years, exposure in hotels expanded to build demand for luxury labels from Jo Malone to Peter Thomas Roth. When people travel, said Sarah Quinlan, senior vice president and group head of market insights at MasterCard Advisors, they are in the mood to make new discoveries and shop.

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