LONDON — British actress Alice Eve will appear in the launch campaign for the newly revamped and upgraded Charles Worthington Salon at Home hair-care collection, WWD has learned. The actress, who has a leading role in the upcoming film “Star Trek Into Darkness,” was shot by the London-based fashion photographer Liz Collins, and the mood is old Hollywood, red-carpet glamour. The campaign will break in the U.K. in June, and will later be rolled out internationally.
Worthington and Eve will launch the new collection today at a tea at London’s Savoy Hotel, where Worthington is operating a VIP Style Suite as the official hair stylist to the British Academy Film Awards — Britain’s answer to the Oscars.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)