By  on February 6, 2013

LONDON — British actress Alice Eve will appear in the launch campaign for the newly revamped and upgraded Charles Worthington Salon at Home hair-care collection, WWD has learned. The actress, who has a leading role in the upcoming film “Star Trek Into Darkness,” was shot by the London-based fashion photographer Liz Collins, and the mood is old Hollywood, red-carpet glamour. The campaign will break in the U.K. in June, and will later be rolled out internationally.

Worthington and Eve will launch the new collection today at a tea at London’s Savoy Hotel, where Worthington is operating a VIP Style Suite as the official hair stylist to the British Academy Film Awards — Britain’s answer to the Oscars.

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