Kérastase, L’Oréal Professional Products Division’s most prestige hair care brand, has created a new treatment aimed at restoring all types of hair to their original — undamaged — states.
Chronologiste Essential Restorative Concentrate, both a luxury in-salon treatment and a two-item retail range, will be offered in about 200 doors beginning this week, less than half of the salons that carry Kérastase. The brand’s overall distribution remains tight and selective, as it is sold in less than 1 percent of total U.S. salons — or about 1,080 doors in 2009.
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