[embed]https://www.youtube.com/embed/fT51bGMflo4[/embed]As Clairol pumps effort into restoring the at-home hair color market, the Coty-owned brand is releasing a campaign in sync with the relaunch of Nice ‘n Easy. The tagline, Color of Confidence, dovetails with the easier-to-use reformulation of the 60-plus year-old logo.Endemic to the new Nice ‘n Easy is removal of barriers to box hair colors including fear of damage, an irritating smell and messy formulas. The campaign illustrates the confidence a new hair shade can instill, told through a video with 100 women across all backgrounds, ages and ethnicities sharing feelings about themselves. Many expressed sentiments such as “I feel invisible,” or “as I get older, I feel unwanted.”A fresh hair color has long been an emotional lift for women. That theory is road tested as the women try out the new Nice ‘n Easy lineup. Eighty-five percent noted they were more confident after coloring, 97 percent “checked themselves out” more, 81 percent indicated they felt beautiful and 70 percent said they felt ready for anything. Moreover, that buoyancy translated into professional lives with one participant discussing how she was motivated to ask for a raise. Seventy-seven percent voiced that they felt more confident at work and 65 percent said they built up the self-esteem to speak up in a meeting."We were delighted with the response from the 100 women we worked with and product to learn that something as simple as coloring their hair made a difference in helping them be fearless,” stated Anna Vorrias, vice president global and U.S. marketing Clairol at Coty. She added that Clairol has a rich history of supporting women and the goal was to see how hair color can factor into boosting women’s confidence.The at-home hair color segment has lagged, the victim of a dearth of innovation, aggressive pricing at salons and consumer disappointment with existing products. The new version of Nice ‘n Easy avoids some of the roadblocks and has also instilled confidence in the retail community with several expecting a sales lift in the 25 percent range from the updated brand. The recast lineup is available in the same 47 shades.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.