By  on July 29, 2013

Clairol Professional is looking to the classics for the launch of the brand’s new permanent hair color collection, Clairol Professional Classic Collection. Due in August, the line includes 16 permanent liquid shades inspired by the original Miss Clairol tones, first introduced in the U.S. in 1956. While the new line is meant as an homage to the past, the range is formulated with modern hair coloring technology.

“Clairol Professional has been around in the U.S. almost 80 years,” said Reuben Carranza, chief executive officer of Wella North America, the Salon Professional Division of Procter & Gamble, which purchased the Clairol business in 2001. “Inspired by that heritage, Clairol [Professional] developed a palette of colors most requested in the salons. We were hearing from salon clients looking for the color palettes that were part of the original line and so we wanted to bring back some of those older bestsellers.”

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