Clairol Professional is looking to the classics for the launch of the brand’s new permanent hair color collection, Clairol Professional Classic Collection. Due in August, the line includes 16 permanent liquid shades inspired by the original Miss Clairol tones, first introduced in the U.S. in 1956. While the new line is meant as an homage to the past, the range is formulated with modern hair coloring technology.
“Clairol Professional has been around in the U.S. almost 80 years,” said Reuben Carranza, chief executive officer of Wella North America, the Salon Professional Division of Procter & Gamble, which purchased the Clairol business in 2001. “Inspired by that heritage, Clairol [Professional] developed a palette of colors most requested in the salons. We were hearing from salon clients looking for the color palettes that were part of the original line and so we wanted to bring back some of those older bestsellers.”
Though the Classic Collection shades are the same as those from the Fifties, they are created with an updated technology meant to improve hair health. The liquid colors are formulated with a proprietary complex meant to deliver reflective shine, deep conditioning, multidimensional results and a rich, long-lasting color (four to six weeks, according to the company). “[The brand] is really focusing on trying to maintain the classic positioning of Clairol Professional while bringing technology in the application, usage and post-coloring experience,” explained Carranza.
The range of tonal colors is designed to offer true-to-tone neutrals, green-based brass-busting ashes, soft gold neutral shades, gray coverage and even saturation from root to tips. “We wanted to make sure we had a palette of colors essential in the salon,” said Carranza. “While these 16 [shades] are part of the classic collection of Clairol [Professional], they are also the most commonly used in salons.”
Carranza added that the brand is targeting salon professionals and stylists who miss the tonal results of the old Miss Clairol collection, as well as beauty-savvy consumers who usually get their hair color done professionally and can now have the classic salon shades in their home.
In order to appeal to the classic Miss Clairol enthusiasts, the brand has chosen to return to “romantic” shade names such as Moonhaze and Spring Honey. Additionally, the visual advertising campaign for the collection will use vintage and modern styled versions of the same model to speak to the brand’s modern take on its long color heritage.
The collection will be available at more than 3,800 Sally Beauty Supply doors and at an additional 10,000 beauty supply stores in the U.S. and Canada. The permanent hair colors will retail between $3.99 and $4.49, depending on the retailer and the shade. Although the brand would not discuss numbers of any kind, insiders believe the line could generate up to $1 million in its first year.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)