By  on September 11, 2009

BOSTON — Elan Sassoon may be restricted from using his famous last name on his hair care bottles (it’s owned by Procter & Gamble Co.), but he’s nevertheless using time-honored insights learned from his father, Vidal, and other salon greats for his debut professional hair care product launch, bowing in January.

The Elan S. range is built on three ideas: preserve hair health by maintaining the cuticle’s naturally acidic pH; build strength with cashmere wool keratin, and provide a “clean” product that’s as effective as traditional salon formulas. Elan S. is free of parabens, sulfates, denatured alcohol, formaldehyde and salts, ingredients some consumers perceive as undesirable.

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