Conair’s newest hair tool, which the company calls a “curl machine,” is designed to deliver a head full of uniform curls with ease.
“For a hundred years it’s been the same way [to curl hair]. This is truly a different method,” said Vito Carlucci, director of engineering for Conair Corp. “With a traditional curling iron, you clip the hair and you roll it. The first turn gets the most heat, the second less because it’s insulated by a layer of hair and then the third even less. This one heats from both the inside and the outside, so you get a nice even, long-lasting ringlet.”
Available in both consumer and professional iterations, the items — Curl Secret from Infiniti Pro by Conair and MiraCurl from Nano Titanium by Babyliss Pro, respectively — feature a proprietary brushless motor technology, which draws hair into a heating chamber. There hair is given a “surround sound” blast of heat, without the possibility of snagging.
“Part of the draw is the ease of use,” said Alan Stockman, vice president of marketing for Babyliss, adding the items are well-suited for older customers with arthritis or hair stylists, who are lifting their arms all day.
MiraCurl, $249.99, began shipping to salons and professional outlets earlier this month. The $99.99 Curl Secret, which is slated to hit stores in mid-August, will launch to more than 10,000 U.S. doors, first in Ulta, then to additional retailers including Target, CVS, Kohl’s, Macy’s, Duane Reade, Best Buy and Bed Bath & Beyond. The tool will also be sold in global markets, including the U.K., France, Belgium, Germany, Austria, Spain and Russia. Industry sources estimate Curl Secret could generate more than $30 million at retail in the first year in the U.S.
According to brand executives, another benefit of the appliance is that the method of curling hair is designed to be easier on the strand than other irons because it doesn’t stress the scalp or the damaged hair ends. “The way the hair is handled is very gentle,” said Jim Roberts, director of shows and education for Babyliss.
Curl Secret features a 30-second heat-up, two temperature settings and three timer settings for waves, curls or ringlets, and a tourmaline ceramic technology for shine and flyaway control. The professional version is slightly larger in size, offers a directional curl control and heats up to higher temperatures.
Both products feature safety mechanisms designed to stop the device and release hair if they detect if there is any tangle or if too much hair is pulled into the chamber. Additionally, if the heat is left on, the product automatically cools down after 20 minutes, then shuts down after one hour.
To generate awareness for Curl Secret, Conair will air a 30-minute infomercial in late July, offering the product at a debut price of $149.99. When the tool launches two months later, it will retail for $99.99. Curl Secret will also be shown on July 18, during HSN’s Thursday-night beauty event called Beauty Report.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)