Conair’s newest hair tool, which the company calls a “curl machine,” is designed to deliver a head full of uniform curls with ease.
“For a hundred years it’s been the same way [to curl hair]. This is truly a different method,” said Vito Carlucci, director of engineering for Conair Corp. “With a traditional curling iron, you clip the hair and you roll it. The first turn gets the most heat, the second less because it’s insulated by a layer of hair and then the third even less. This one heats from both the inside and the outside, so you get a nice even, long-lasting ringlet.”
Available in both consumer and professional iterations, the items — Curl Secret from Infiniti Pro by Conair and MiraCurl from Nano Titanium by Babyliss Pro, respectively — feature a proprietary brushless motor technology, which draws hair into a heating chamber. There hair is given a “surround sound” blast of heat, without the possibility of snagging.
“Part of the draw is the ease of use,” said Alan Stockman, vice president of marketing for Babyliss, adding the items are well-suited for older customers with arthritis or hair stylists, who are lifting their arms all day.
MiraCurl, $249.99, began shipping to salons and professional outlets earlier this month. The $99.99 Curl Secret, which is slated to hit stores in mid-August, will launch to more than 10,000 U.S. doors, first in Ulta, then to additional retailers including Target, CVS, Kohl’s, Macy’s, Duane Reade, Best Buy and Bed Bath & Beyond. The tool will also be sold in global markets, including the U.K., France, Belgium, Germany, Austria, Spain and Russia. Industry sources estimate Curl Secret could generate more than $30 million at retail in the first year in the U.S.
According to brand executives, another benefit of the appliance is that the method of curling hair is designed to be easier on the strand than other irons because it doesn’t stress the scalp or the damaged hair ends. “The way the hair is handled is very gentle,” said Jim Roberts, director of shows and education for Babyliss.
Curl Secret features a 30-second heat-up, two temperature settings and three timer settings for waves, curls or ringlets, and a tourmaline ceramic technology for shine and flyaway control. The professional version is slightly larger in size, offers a directional curl control and heats up to higher temperatures.
Both products feature safety mechanisms designed to stop the device and release hair if they detect if there is any tangle or if too much hair is pulled into the chamber. Additionally, if the heat is left on, the product automatically cools down after 20 minutes, then shuts down after one hour.
To generate awareness for Curl Secret, Conair will air a 30-minute infomercial in late July, offering the product at a debut price of $149.99. When the tool launches two months later, it will retail for $99.99. Curl Secret will also be shown on July 18, during HSN’s Thursday-night beauty event called Beauty Report.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia